About Us
Established in 2022, 97 Premium brings focus to mainstream music, apparel, and cannabis culture. 97 Premium is not a single brand, but a collaboration of local artists, media influencers, cannabis connoisseurs, sneaker heads and music enthusiasts from the 707 area. If you’re a fan of art, music, apparel and/or weed, we welcome you to the 97 community. Here at 97 Premium, our focus is on our people. You tell us what you like, we will strive to fulfill your needs.